This TV (also known as "This TV Network" or "this", and alternately stylized as "thisTV") is an American digital broadcast television network that is operated as a joint venture between the Tribune Broadcasting subsidiary of Tribune Media, and Metro-Goldwyn-Mayer. This TV maintains a large programming emphasis on movies, but also airs other limited general entertainment content in the form of classic television series and children's programming.
The network is available in many media markets via broadcast television stations, primarily on their digital subchannels, and on select cable providers through carriage of a local affiliate (primarily on digital tiers). This TV broadcasts 24 hours a day in 480i standard definition. This TV's programming and business operations are headquartered at the Tribune Tower in Chicago; MGM handles advertising sales for the network through its offices in New York City.
Film and television studio Metro-Goldwyn-Mayer (MGM) and Chicago, Illinois-based television station owner Weigel Broadcasting announced the formation of This TV on July 28, 2008, with a launch planned for that autumn. The "This TV" name was chosen as a branding and marketing avenue for the network and its stations, with slogans such as "THIS is the place for movies", "THIS is what you’re watching" and "It doesn't get any better than THIS!" proposed for use in on-air promotions.
This TV formally launched at 9:00 p.m. Eastern Time on November 1, 2008, with the 1986 Spike Lee film She's Gotta Have It as the network’s first program. However, some initial affiliates may have "soft launched" the network one day earlier – on October 31, 2008 – to carry some Halloween-themed programming that was provided by This TV.
The network's operations were overseen under Weigel part-ownership by Neal Sabin, who in his role as Weigel Broadcasting's executive vice president oversaw the national launch of Me-TV, a classic television network similar to This TV. Jim Marketti, president/CEO of Marketti Creative Group, was hired in August 2008 as This TV's creative director, focusing on the network's marketing and promotion.
On May 13, 2013, Weigel Broadcasting announced that it would be leaving the This TV partnership in order to focus on Movies!, a similar film-oriented multicast network that Weigel launched in partnership with Fox Television Stations in January 2013. Tribune Broadcasting, owners of the classic television multicast network Antenna TV, took over daily operations of This TV on November 1, 2013; concurrently, the network moved its affiliation in Chicago from the fifth digital subchannel of Weigel flagship station WCIU-TV (channel 26) to a newly created third subchannel of Tribune's television flagship WGN-TV (channel 9). Sean Compton, president of programming for Tribune Broadcasting, began overseeing operations for the network as a result of the transaction.